Biscuits
Private Label Biscuits and Baked Goods
What private label involves, minimum order quantities, artwork and labelling — and which products suit it.
3 May 2026 5 min read
Private label lets importers and supermarkets put their own brand on quality European baked goods. Here is how the process works and what to confirm up front.
What private label means
A supplier produces a dedicated batch under your brand and artwork. Because it is a dedicated run, minimum order quantities are higher than off-the-shelf products.
What to confirm
- Minimum order quantity for branded production
- Artwork, format and packing requirements
- Destination labelling rules (ingredients, language, nutrition)
- Specification, documentation and lead time
Good candidates
Biscuits, wafers and cookies are strong private-label categories, along with selected packaged dairy and cleaning products. Lead times are longer than standard goods, so plan ahead.
Key takeaways
- Private label is a dedicated branded production run
- Expect higher MOQ and longer lead time
- Confirm artwork and destination labelling early
- Biscuits and wafers are strong candidates